Your Patients Are Already Getting Botox.
Just Not From You.
AAFE has trained over 22,000 dentists to integrate facial esthetics and therapeutic injectables into their practice — the right way, within dental scope, in 14 days or less. This is dentistry, not a medspa.
The Revenue Your Practice Is Missing
A meaningful portion of your existing patients are already receiving Botox, fillers, and TMJ therapy — just not from you. The question isn't whether the demand exists. It's whether you're capturing it.
Botox treatments performed in the US annually
Dermal filler treatments performed annually
Addressable US adults in the core esthetic demographic (30–60)
US adults with chronic or recurring TMJ pain
Patient acceptance rate for traditional gum grafting surgery
Dental recall cycle — perfectly aligned with Botox maintenance
Two Revenue Models. One Practice.
Facial esthetics doesn't replace dentistry — it creates a parallel cash-pay ecosystem that compounds alongside it.
"The strategic shift required is not 'Should we offer Botox?' — but rather 'Are we ready to build an aesthetic and therapeutic ecosystem alongside dentistry?'"
— AAFE Injectable Integration System
Four Services. One Ecosystem.
Each pillar is designed to work independently or together. Start with one. Build toward all four. Click any pillar to explore the full clinical and business picture.
Botulinum Toxin
The Gateway Service
The most commonly performed non-surgical cosmetic procedure in the US. The lowest adoption friction. The bridge between dental and aesthetic revenue.
Dermal Fillers
The Expansion Pillar
Restore volume, contour facial structures, and enhance esthetic balance. Builds on Botox foundations to increase case value per patient.
TMJ & Orofacial Pain
The Therapeutic Trust Builder
Patients seek relief, not cosmetics. Therapeutic outcomes build rapid credibility and naturally lead into esthetic services.
Gum Builder™
The Dentist-Only Differentiator
A regenerative dental procedure using Calcium Hydroxylapatite (CaHA). Exclusively dental. Solves problems that hygiene, desensitizers, and surgery often cannot.
AAFE's Core4 package covers all four pillars in a single weekend.
Explore the Core4 Package →You're Already the Best
Injector in the Room.
Dentists don't need to learn to be injectors — they already are. What AAFE provides is the framework to apply those skills to facial esthetics and therapeutic care.
Most Injections of Any Healthcare Professional
Dentists administer more injections than any other clinician type. Local anesthesia, infiltrations, and nerve blocks require far more anatomical precision than facial esthetic injections. You already have the core skill.
Trust Already Established
Unlike medspas that must acquire patients from scratch, you already have a relationship with 1,500–3,000 active patients who trust you with their health. That trust is the hardest thing to build — you already have it.
Built-In Recall Cadence
The standard 6-month dental recall cycle aligns perfectly with Botox maintenance (every 3–4 months), filler reassessment, and TMJ follow-ups. No other healthcare setting has this built-in scheduling advantage.
Deep Facial Anatomy Knowledge
Dentists manage facial anatomy, muscles, occlusion, and function every single day. The anatomical foundation for safe, effective facial esthetic injections is already part of your clinical training.
Zero Patient Acquisition Cost
Medspas spend heavily on marketing to find new patients. You already see your patients multiple times per year. Esthetic consultations can happen during existing recall visits — no new patient acquisition required.
Clinical Credibility Patients Respect
Patients are more comfortable receiving facial injectables from their trusted dentist than from a medspa they've never visited. The dental relationship creates an inherent safety signal that medspas cannot replicate.
Dentist vs. Medspa: The Structural Comparison
| Factor | 🦷 Dentist (You) | 💅 Medspa |
|---|---|---|
| Patient Acquisition | Already have 1,500–3,000 active patients | Must spend heavily on marketing |
| Trust Level | Long-term established relationship | Starting from zero |
| Injection Skill | Daily injections — most of any clinician | Varies widely by provider |
| Recall Alignment | 6-month recall = natural maintenance schedule | No built-in return mechanism |
| Anatomy Training | Comprehensive facial anatomy in dental school | Varies by license type |
| Gum Builder™ | Exclusively available to dental professionals | Not available — ever |
"Facial esthetics does not replace dentistry — it amplifies the existing relationship."
— AAFE Injectable Integration System
From Training to First Patient
in 14 Days.
AAFE's 90-day integration system guides you step-by-step — from your first weekend course to a fully running injectable service line. No guesswork. No overwhelm.
Training Weekend
- ✓Complete online didactic (~6 hours) before the weekend
- ✓Attend live patient training (4 hours per course)
- ✓Inject real patients under direct faculty supervision
- ✓Receive AAFE certification upon completion
Practice Setup
- ✓Configure pricing model (per unit, per area, or hybrid)
- ✓Block 2-hour injectable sessions in your schedule
- ✓Brief your team — hygienist, assistant, front desk
- ✓Print consent forms and aftercare materials
First 5 Patients
- ✓Start with existing patients who already trust you
- ✓Hygiene team identifies candidates during recall visits
- ✓Log each case to track progress toward Sapphire status
- ✓AI coach available via SMS for real-time clinical support
Momentum Building
- ✓Expand to 6–15 cases as confidence grows
- ✓Maintenance patients begin returning (Botox every 3–4 months)
- ✓Introduce adjacent services (fillers, TMJ, or Gum Builder)
- ✓Diamond Certification unlocks second pillar planning
Elite Integration
- ✓Two or more pillars operating at Stage 2+
- ✓Predictable injectable revenue alongside core dentistry
- ✓Team fully trained and systems running independently
- ✓Elite Four Pillar status: all four services integrated
Three Entry Pathways — Pick the One That Fits Your Practice
Esthetic-First
Cosmetic-focused practice with younger adult patients
Typical Sequence
Botox → Fillers → Advanced Esthetics → CaHA
Therapeutic-First
High bruxism/TMJ prevalence, insurance-heavy patient base
Typical Sequence
TMJ Therapy → Therapeutic Botox → Esthetic Services
Hygiene-Driven
Strong hygiene department, preventive-focused practice
Typical Sequence
Hygiene Discovery → Gum Builder™ → Botox → Fillers
Dentists Who Made the Leap
Over 22,000 dentists have completed AAFE training. These are their stories — in their own words.
A Dentist's Journey Into Facial Esthetics
A heartfelt account of how one dentist transformed their practice by integrating facial esthetics — and the lasting impact it had on their patients and career.
From Skeptic to Advocate
A practicing dentist shares their initial hesitation, the training experience with AAFE, and why they now recommend facial esthetics to every colleague.
Practice Case Study: Real Results
A detailed look at how one dental practice integrated Botox, fillers, and TMJ therapy — including the revenue impact, patient response, and operational changes.
We've Heard Every Concern.
These are the real questions dentists ask before making the decision. Here are the honest answers.
Still have questions? AAFE's team is available to talk through your specific practice situation.
Talk to an AAFE Advisor →I added Botox to my practice after AAFE training and generated over $18,000 in the first 90 days. My patients were already asking for it — I just needed the confidence and the clinical framework to offer it.
What's My ROI?
Answer 3 quick questions and we'll estimate your annual injectable revenue potential.
How many active patients does your practice see per year?
Active patients are those seen at least once in the past 18 months.
No email required · Takes under 2 minutes · Based on AAFE Botoxonomics data
Injectables ROI Calculator Suite
Pricing, profitability, discount recapture, inventory, and annual projections.
💉 Botox Calculator Per-unit + Per-area
Gross profit = Revenue − Injectable COGS (excludes labor/overhead)
Results
Settings are not saved between sessions. This is a planning tool — all figures are estimates based on your inputs.
For DSO Groups &
Multi-Location Practices
Injectable services aren't just an individual dentist opportunity — they're a scalable, standardizable revenue line that DSOs can deploy across every location with a documented protocol, group training, and measurable ROI.
10-location DSO at 60% adoption
Standardized Protocol = Consistent Revenue
AAFE's Injectable Integration System provides a documented, repeatable clinical and business protocol. DSOs can deploy the same workflow across every location — same consent forms, same pricing model, same team training, same patient communication scripts.
Group Training Packages
AAFE offers group enrollment pricing for DSOs training multiple dentists simultaneously. Weekend courses can be hosted at a central location or regionally. Volume pricing is available for groups of 5+ dentists.
New Cash-Pay Revenue Line — No Insurance Dependency
Facial esthetics and therapeutic injectables are 100% cash-pay services. For DSOs under pressure from insurance reimbursement compression, this is a structurally different revenue stream that improves per-visit economics without payer negotiations.
Differentiation in a Crowded Market
DSOs competing for patient acquisition can use injectable services as a differentiator. Practices that offer Botox, TMJ therapy, and Gum Builder™ attract a broader demographic and generate stronger patient loyalty and referral rates.
Compliance & Documentation Framework
AAFE provides state-specific scope-of-practice guidance, consent form templates, and documentation protocols. DSOs can integrate these into their existing compliance infrastructure with minimal overhead.
Recurring Revenue Through Recall Alignment
Botox maintenance every 3–4 months, TMJ follow-ups, and Gum Builder™ monitoring visits create predictable recurring revenue that compounds alongside the existing dental recall cycle — without adding new patient acquisition costs.
DSO Rollout Roadmap
A phased approach to deploying injectable services across your group — from pilot to full integration.
Pilot (1–3 Locations)
- 1Select 1–3 high-volume locations as pilot sites
- 2Train 2–4 dentists via AAFE weekend course
- 3Implement standardized pricing and consent forms
- 4Track KPIs: cases/month, revenue/location, patient acceptance rate
Group Revenue Projection
Model the injectable revenue potential for your entire DSO.
Ready to Talk Group Pricing?
AAFE works directly with DSO leadership teams to design group training programs, volume pricing, and implementation support. Let's build a plan for your organization.
Is Facial Esthetics Within
Your State's Dental Scope?
Get your personalized State Scope of Practice guide — what's permitted, what documentation you need, and how to get started legally and confidently. Delivered to your inbox.
Select Your State
We'll email you a personalized guide covering your state's dental scope, required documentation, and how to get started.
Your Free Guide Includes:
- ✓Your state's dental board scope language (plain English)
- ✓What procedures are permitted — and under what conditions
- ✓Required training documentation & consent form templates
- ✓How to set up your first injectable session legally
- ✓AAFE course dates in your region
Free resource. No credit card required. Guide delivered by email within minutes.
50 States Covered
Dental Board Verified
Delivered in Minutes
No Spam, Ever
Your Path to Certification
Every AAFE course includes online didactic preparation, live patient training under faculty supervision, and post-course support. ADA CERP and AGD PACE certified.
Level I Botox
Facial Esthetics & Therapeutic
- ✓Upper, mid, and lower face esthetics
- ✓Therapeutic bruxism and TMJ applications
- ✓Live patient injection under faculty supervision
- ✓ADA CERP & AGD PACE certified
- ✓Post-course AI coach support
Level II Botox
Advanced Techniques & Complex Cases
- ✓Advanced facial anatomy and injection mapping
- ✓Complex esthetic cases and combination treatments
- ✓Brow lifting, bunny lines, and neck rejuvenation
- ✓Complication management and reversal protocols
- ✓ADA CERP & AGD PACE certified
Core4 Package
Maximum Certification. One Weekend.
- ✓Level I Botox (esthetic + therapeutic)
- ✓Level I Dermal Fillers
- ✓Frontline TMJ & Orofacial Pain Therapy
- ✓Botox Level II OR Gum Builder™ (location dependent)
- ✓AAFE Injectable Integration System guide
- ✓Post-course faculty access
Core4 provides the highest-value targeted dental certification. Includes 4 courses — but does not automatically cover all Four Pillars. Gum Builder™ or Botox Level II is included based on course location.
Level I Dermal Fillers
Perioral & Facial Volume
- ✓Lip augmentation and symmetry
- ✓Nasolabial folds and oral commissures
- ✓Perioral rejuvenation
- ✓Live patient injection under faculty supervision
- ✓ADA CERP & AGD PACE certified
TMJ & Orofacial Pain
Therapeutic Botox for Dentists
- ✓TMJ disorder diagnosis and treatment
- ✓Masticatory muscle therapy
- ✓Headache and facial pain management
- ✓Bruxism and clenching protocols
- ✓ADA CERP & AGD PACE certified
Gum Builder™
CaHA Gingival Regeneration
- ✓Gingival recession treatment with CaHA
- ✓Dentin hypersensitivity management
- ✓Black triangle correction
- ✓Exclusively dental — no medspa competition
- ✓ADA CERP & AGD PACE certified
Live patient training weekends held nationwide year-round
By Dentists. For Dentists.
Since 2007.
The American Academy of Facial Esthetics is the leading provider of facial injectable training for dental professionals in the United States. AAFE was founded by dentists, built for dentists, and remains exclusively focused on the dental profession.
Live Patient Training
Every AAFE course includes hands-on injection of real patients under direct faculty supervision. Not mannequins. Not models. Real patients with real clinical outcomes.
ADA CERP & AGD PACE Certified
AAFE courses are approved for continuing education credit by the American Dental Association Continuing Education Recognition Program and the Academy of General Dentistry.
AI-Powered Post-Course Support
AAFE's AI clinical coach is available via SMS after your course for real-time guidance on patient cases, dosing questions, and clinical decision support.
AAFE Concierge Team
A dedicated practice integration team helps you set up pricing, team protocols, consent forms, and scheduling systems — at no additional cost.
Private Community & Faculty Access
Join a network of 22,000+ AAFE-trained dentists. Access faculty directly for complex case questions and connect with peers who are building the same practice model.
Dentist-Developed Curriculum
Every AAFE course is developed and taught by dentists — not nurses, not aestheticians, not general practitioners. The curriculum is built specifically for dental anatomy, dental patients, and dental practice workflows.
Accreditation & Recognition
Ready to Add Facial Esthetics
to Your Practice?
Join 22,000+ dentists who have already made the leap. Your first patient could be 14 days away.